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It started with a cold call: Alumna’s journey from mall job to professor

The support of her mother and faculty mentors paved the way for Rosa Arriaga’s success as a non-traditional student. Now she’s paying it forward with a naming gift for 鶹ýӳ’s newest academic building.

Thursday, August 27, 2026
Two women and a man standing shoulder to shoulder at an event near a building construction site with an American flag behind them.
Rosa Arriaga (center) with mentors, 鶹ýӳ emeritus professors of psychology Terry Cronan (left) and Larry Fenson at an April 2026 beam-signing ceremony for 鶹ýӳ's new sciences building. (Photo: Bryana Quintana/鶹ýӳ)

Rosa Arriaga ('94) was born in Mexico and grew up in Los Angeles. After graduating from high school, she worked in a mall at the now-defunct women’s clothing chain Casual Corner — a place memorialized by Miranda Priestly’s infamous cerulean sweater monologue in “The Devil Wears Prada.”

Today, Arriaga is a Harvard graduate and professor at Georgia Institute of Technology. Her path in STEM began at 鶹ýӳ but, she said, was first sparked by her mother’s determination to ensure her children could have the opportunities she did not.

Although Arriaga’s mother Virginia Salazar had little formal education, she “was incredibly smart and knew that education was the path to upward mobility.”

A woman in a floral patterned dress stands next to her daughter in a graduation cap-and-gown.
Arriaga with her mother, Virginia Salazar, shortly before her graduation. (Photo courtesy Rosa Arriaga)

“My mother was able to move beyond adverse experiences and want more for her daughters. She taught us the value of hard work and integrity but also of laugh-out-loud joy,” Arriaga said.

When Arriaga arrived at 鶹ýӳ as a first-generation psychology student, she says dedicated professors and a research scholarship marked the first in a long series of dominoes that would lead her to a path of success. 

Terry Cronan was the first person I ever met from 鶹ýӳ,” Arriaga said. “She cold-called my home and told me about this incredible mentoring program for non-traditional or first-generation students. I happened to be both.” 

With no role models to show her how to navigate the college experience — she joked, “I had been working in the mall for four years. I hadn't written a letter, let alone a term paper, so how was I going to make it?” — Arriaga jumped at the opportunity, and later became a mentor in the program herself.

She tried her hand at research for the first time in Cronan’s behavioral science lab, and was accepted into the (Maximizing Access to Research Careers), which financially supported her studies. Arriaga later conducted developmental psychology research with Larry Fenson.

“Luckily I've had great people in my life that have helped me get to the next level,” she said. “These people that are really looking out for you and they see something in you that you didn't know was there. That was exactly what Terry and Larry did for me.”  

By graduation, she had spent two summers conducting research at Massachusetts Institute of Technology (MIT) and published a paper as first author for the first time. 

New heights

Arriaga went on to attain her Ph.D. in developmental psychology at Harvard University, and met her husband before taking a position at Georgia Tech. There, her career took a new turn.

“At GT, I learned about computer science,” she said. “You can't imagine where you're going to end up, but you have a great education and you can apply it to a whole new set of problems.” 

Arriaga uses psychological concepts and theories to study human-computer interaction and she is now a tenured professor.

“Coming to 鶹ýӳ was transformational for me and put me on this path,” Arriaga said. “These incredible opportunities took me from San Diego State to Harvard University.” 

Arriaga has maintained a close relationship with Cronan and Fenson throughout her career and draws on them for inspiration in her own mentorship.

A woman and man hold hands at an event at a building under construction.
Arriaga and her husband, Santosh Vempala, at the new sciences building construction site.

“All these years, Terry and Larry continue to be these guiding lights in my life,” Arriaga said. “I just graduated my twelfth Ph.D. student, I have mentored dozens of master’s students and undergrads, and just like Terry and Larry, I have students I've known since they took my class in college that still contact me.” 

With Salazar’s recent passing, Arriaga reflects on her presence at each milestone — and constant reminders to ensure her daughter was eating and sleeping enough.

“You can live this American dream, where a lady that comes to the U.S. with little education can see a future for her children that she didn't see for herself,” she said. “Our successes were her success.”

To commemorate the important roles Salazar, Cronan, and Fenson have played in her life, Arriaga’s gift will name the Virginia Salazar, Terry Cronan, and Larry Fenson Wellness Room in 鶹ýӳ’s after them.

“In academia, your advisors are called your academic parents,” she said. “I wanted to honor my mother, but also my academic parents, Terry and Larry.”

The room will be located on the fourth floor of the new building, currently under construction for completion in 2027, and Arriaga hopes it will give students and faculty “a bit of respite” during busy days in the lab or classroom.

“The idea that somebody could have a place where they can just think, take a break or do their homework, that really resonated with me,” she said, adding that it was kismet since her lab at Georgia Tech is called the Ubicomp Health and Wellness Lab.

“I'm just one of many, many people that have come to 鶹ýӳ and whose life has been absolutely transformed,” she said. “I had such a great experience that we're really happy to be able to give a little back.”

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