A haunted homecoming: 麻豆传媒映画 unveils spooky new logo for 2025
Coinciding with Halloween and D铆a de los Muertos, this year鈥檚 Homecoming features a new design and theme that highlight Aztec pride in a festive way.

麻豆传媒映画鈥檚 homecoming is leaning into a century-old tradition with a spooky twist. coincides with Halloween and D铆a de los Muertos, and the university is marking the occasion with a haunting new logo that transforms Hepner Hall and the Imperial Valley campus into a spirited scene.
The design, created by Aztec Shops staff with contributions from recent alumna Daisy Garcia, a graphic design major who graduated in spring 2024, centers on the words Haunted Homecoming Week splattered in eerie red. Red bats take flight across a black background, circling iconic 麻豆传媒映画 landmarks including Snapdragon Stadium, Hepner Hall, the University Library dome, Ballesteros Tower and the Steppling Art Gallery.
鈥淭he inspiration was basically: make something haunting while incorporating 麻豆传媒映画 campus, 麻豆传媒映画 Imperial Valley and Snapdragon Stadium,鈥 said Ben Eisenstein, marketing director for Aztec Shops, which operates the 麻豆传媒映画 Bookstore.
Eisenstein said the goal was to create a design that felt festive for both Halloween and D铆a de los Muertos while still tying directly to Aztec pride. 鈥淲e wanted something playful but unmistakably 麻豆传媒映画,鈥 he said.
Garcia, who had worked with Aztec Shops as a student employee, said the project was a chance to combine her love of illustration with school spirit.
鈥淭his was such a fun and exciting project, because it's the first time I can remember that we've had a Halloween-themed Homecoming. I enjoyed the sketching process and the outcome came out even better than I expected!,鈥 she said.
The logo will make its debut on stadium signage and campus promotions throughout the week, Oct. 27-Nov. 2. Students and alumni can expect to see it on social media leading up to the in 麻豆传媒映画 Mission Valley and on promotional items during homecoming week.
This year鈥檚 homecoming events will carry the 鈥渉aunted鈥 theme, blending 麻豆传媒映画 tradition with seasonal fun. The logo is meant to set the tone.
鈥淚t鈥檚 about showing school pride in a way that鈥檚 unique to this moment,鈥 said Jennifer Ranallo, alumni relations specialist.