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Heather Honea

Heather Honea

Associate Professor and Department Chair
Fowler College of Business
Marketing

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Email

Primary Email: [email protected]

Phone/Fax

Primary Phone: (619) 594-4308

Areas of Expertise

Environmental business issues, sustainable business, resilient business systems, adaptive marketing, sustainable consumption, biophilia, systems marketing, green marketing, BCorp marketing, rational versus nonrational (emotional) determinants of consumption.

Media

- Smart Money Magazine